[ny] designlab: branding

client: Capsule studio

[designer’s comment] When the very creative owner of this small luxury studio in New York's Union Square neighborhood began to expand her offerings, NY Designlab created a visual language system that could expand with her, using type, color, words and design to create look and feel that reflects the simple, elegant, Zen-like character of the studio and the owner and helps elevate her image and distinguish her brand from the many other New York studios after the same market and clients. The new look was well-received by current and new clients and helped her improve business even in a difficult economic climate. Our one-stop shop approach combined branding with copywriting, graphic design and event marketing strategy, giving the client new print ads, SEO-optimized website design and email marketing templates for three separate but related businesses. Typography: Helvetica Neue is the main branding font.

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