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Clearwater website design

client: Artyarns

[designer’s comment] This is a custom email newletter template for Artyarns, a speciality luxury yarn manufacturer. The template is set up in Campaign Monitor, where the client can easily update content, using this as a regular way to market to customers. Several things make this template unusual—one, the design matches their branding and the layout is more sophisticated and elegant than the standard templates available at many email marketers. And two, the template works seamlessly in all email clients, from the notoriously problematic GMail to Outlook, along with mobile mail on iPad etc. Campaign Monitor was chosen after trying AWeber because Campaign Monitor has better templating ability and better content management for the client. The designer adapted the client's newletter content and upgraded it to match a recently developed rebranding.
[TYPOGRAPHY & TECH] NYDL email templates assure three crucial things: 1) strong branding tie-in and professional content design; 2) compatibility across all email clients; and 3) easy content updates for non-techie clients. Verdana is used as a screen text font paired up with a redrawn version of Helvetica.


[related work]    Fabulous Yarn Email Marketing  · Fabulous Yarn Branding and Graphic Design



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