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At Home logo design

client: @ home

[designer’s comment] This logo design for @Home’s web-based internet cable service was created by John Schmitz for @Home’s creative director Roger Black. One of the internet’s most iconic brands for obvious reasons, it like many internet pioneers evolved and later went out of business. The Giza type seen here was replaced with a more “friendly” looking variation of Linotype’s Antique Olive, but the distinctive at ball remained—it was also modeled in 3-D as a huge ball outside the offices.


[related work]    MSNBC Web Design

[history at wikipedia]    At Home Network

elements

font giza
athome logo design sketch 1
athome logo design sketch 2
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