final

outtakes

Red Hook Winter Farm Market Poster

client: Red Hook Winter Farm Market

[Designer’s comment] The idea for this poster was to cross an “old-timey” feel of the typography with sexy bright colors so it would “pop” on the street. The large headline holds the focus and calls the eye from a distance. The added detail of some old-fashioned dingbats and the old farm woodcut sketch gave an extra richness to the design. In addition to graphic design/production NYDL also managed printing; the poster was digitally printed by a local shop at 11" x 16" on 13pt gloss cover stock. The same design was also adjusted slightly and printed as a letter-size flyer and as a postcard. The farm map with its directory of local Red Hook farmers was developed as a companion to the poster. The design has been updated and used for several years to promote the Winter Farm Market in Hudson Valley’s Red Hook (in Dutchess County, NY).

elements

photo of red hook produce farm sketch

 


font Ben Franklin

CONTACT: FONTSPACE

Red Hook Winter Farm Market Poster 1
Red Hook Winter Farm Market Poster 2 Shop Local
Red Hook Farm Market Map
Red Hook Farm Market Map Detail
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