New! email marketing case studies:

web site design + search engine optimization

[NYDL = More design, less BS] The web is constantly changing but one thing hasn't—a lot of web consultants deliver more talk than action—some of the “best” will spend three months on “requirements” and only three days on design. At NY Designlab, we know design is what moves people. We focus on design so your site doesn't end up looking like a Powerpoint deck or a generic, look-alike template site—or worse—a piece of unfriendly software. We understand that for you to connect with customers, readers or audience, your site has to be immediately engaging, yet simple and direct.

We also know in today’s rapidly changing world, you need to get your products or ideas to market today, not tomorrow. We improve results and time to market by integrating the development of content, information architecture, technology and graphics into one cohesive process. We can help you make choices about blogs, social media and other media and technological innovations and make sure you get what works for your needs and scope. And, understanding that many great ideas never get off the ground for lack of good content, we often provide help with copy editing and image sourcing as well as primary message and theme development.

Our cross-discipline creative team will work directly with you to deliver your site within your schedule and budget, and have the strategic savvy to help guide you when you're not sure what to include or which direction to take. Our coding process stays current with new technologies and assures your website works across all browsers and platforms. For ongoing site maintenance, we can guide you to manage the site yourself or with our help. The NY Designlab team has decades of experience working on all scale projects in New York City and throughout the world and yet are remarkably affordable and easy to work with.

[Tech Talk] NY Designlab specializes in high-end interface coding—your site will use the latest in HTML and CSS design to deliver light and fast pages; through smarter use of CSS, we can avoid excess javascript and Flash, for better speed, compatibility and search optimization. SEO: Every page is run through our Search Engine Optimization process to give you the best possible results at Google and other search engines, and we work with you to help you understand how search engine results work and how they can dramatically impact your business. Email Marketing: Email code is run through a special process to assure compatibility even with limited viewers such as Gmail. Backend: We specialize in helping companies small and large understand and develop user-driven system architectures and have worked with numerous tech partners to deliver large data-driven sites.

[NYDL = more than just web] With over 25 years experience in strategic design and marketing NY Designlab can be your one-stop shop for online marketing, branding, graphic design, website design, information architecture, logo design, web typography, online news design, internet marketing, search marketing, web marketing, event marketing, green marketing, retail marketing, political website design, campaign marketing, email marketing, ecommerce design, distance learning design, user experience, css design, web technology, SEO web design, and search engine optimization.

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