more design

Clearwater Festival Graphic Designs

client: clearwater & pete seeger

[Designer’s comment] These designs were done as part of an overall event marketing package for the 2009 Clearwater’s Festival and also Pete Seeger's 90th Birthday celebration cocert at Madison Square Gardens. The many variations here show the wide range of ideas that NYDL designers can develop, often with a strong painterly touch combined with classic typography—this is less than half of the total number of variations tried. While some projects are executed in one design, NYDL often will deliver clients an great number like this, guaranteeing clients get a lot of design firepower. During early photo research, old images of Clearwater founder and festival regular Pete Seeger were tried and "re-painted" and redrawn in Photoshop. [TYPOGRAPHY] These designs give some idea of the range of typographic play that NYDL designers will engage in to come up with the right look and feel for the client—from traditional to modern, but always with a reasonable amount of legibility. In fact often the simplest designs are the best, combining the right blend of typography and art into a strong graphic design. [TECH NOTE] When working across many media, it is critical to not just resize but in some cases re-draw both image and type—often both type and image are carefully resized and shaped to work at the various resolutions and scales to work well across print, web, signage, clothing and laminate badges.

[related work]    Jeff Tweedy Poster Design  · Clearwater Poster Design


clearwater 2009 Poster1
clearwater 2009 Poster 2
clearwater 2009 Poster 3
clearwater 2009 Poster 4
clearwater 2009 Poster 5
clearwater 2009 Poster 6
clearwater 2009 Poster 6