[ny] designlab: graphic design

client: McKinsey Quarterly/McKinsey Consulting

[designer’s comment] These illustrations were done by John Schmitz on assignment for Research Studios for McKinsey Consulting's McKinsey Quarterly , on the theme "Driving Radical Change." The assignment was open-ended, with no more direction than the title, so a series of improvisations were executed in Photoshop using a variety of images in our library. Dozens of versions were tried, then edited down to about six final images, from which the final image (first image in sequence at right) was chosen. Design Director Don Bergh called it "one of his favorite covers" for the Quarterly. The cover was published in late 2007.

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