[Designer’s comment] The idea for this poster was to cross an “old-timey” feel of the typography with sexy bright colors so it would “pop” on the street. The large headline holds the focus and calls the eye from a distance. The added detail of some old-fashioned dingbats and the old farm woodcut sketch gave an extra richness to the design. In addition to graphic design/production NYDL also managed printing; the poster was digitally printed by a local shop at 11" x 16" on 13pt gloss cover stock. The same design was also adjusted slightly and printed as a letter-size flyer and as a postcard. The farm map with its directory of local Red Hook farmers was developed as a companion to the poster. The design has been updated and used for several years to promote the Winter Farm Market in Hudson Valley’s Red Hook (in Dutchess County, NY).